THE MAIN POINT OF DIFFERENTIATION IN LJH FM’S CONSULTANCY IS THE DEPTH AND BREADTH OF OUR EXPERIENCE, OUR SPECIFIC INDUSTRY KNOWLEDGE, AND THE PERSPECTIVES AND CONTACTS WE BRING TO EACH RELATIONSHIP.
Our team has many years of marketing, public relations, media and investor relations experience. We understand that every company has diverse client bases, and a variety of competitors across different markets. Through aggressive and ongoing marketing programs, we solidify our clients’ positions as established leaders in their fields. With increased awareness and earned respect, they are then in a better position to advocate their platform and achieve their financial objectives.
Charlotte Luer, APR, is the Chief Executive Officer of LJH Financial Marketing Strategies, based in Naples, Florida.
Ms. Luer has 25+ years of experience in financial marketing, branding strategy, and consulting. Her expertise includes educational and thought leadership roles and expansive, ongoing marketing campaigns for Fortune 500 companies, multi-billion dollar hedge funds, private equity funds, trust companies, asset management firms, banks, and family offices. Her consulting work on behalf of multifamily offices and other high-profile financial industry clients has led to significant revenue growth and earned her a high level of respect in the financial services industry.
Previously, Ms. Luer was Senior Vice President of Public Communications Inc., one of the largest independent public relations agencies in the United States. She earned a B.S. in Journalism and an M.A. in Communications, both with Honors, at the University of Florida. In addition to her communications studies, she concentrated on statistics and Latin American Affairs. She was named Graduate Research Student of the Year and later worked as an adjunct professor at the University of Miami and the University of South Florida, where she taught college courses in journalism and public relations. She is a member of the Public Relations Society of America, the New York Junior League, The League Club of Naples, and Greater Naples Leadership.