Charlotte Luer, APR, is Chief Executive Officer of LJH Financial Marketing Strategies based in New York and Naples, Florida. She has 25+ years of experience in financial marketing, branding strategy and consulting. Her expertise includes educational and thought leadership roles and expansive, on-going marketing campaigns for Fortune 500 companies, multi-billion dollar hedge funds, private equity funds, trust companies, asset management firms, banks and family offices. Her consulting work on behalf of multi-family offices and other high profile financial industry clients has led to significant revenue growth and earned her a high level of respect in the financial services industry.
Previously, Ms. Luer was Senior Vice President of Public Communications Inc., one of the largest independent public relations agencies in the United States. She earned a B.S. in Journalism and an M.A. in Communications, both with Honors, at the University of Florida. In addition to her communications studies, she concentrated in statistics and Latin American Affairs. She was named Graduate Research Student of the Year, and later worked as an adjunct professor at the University of Miami and the University of South Florida where she taught college courses in journalism and public relations. She is a member of the Public Relations Society of America, the New York Junior League, The League Club of Naples and Greater Naples Leadership.
James R. (“Jim”) Hedges, IV was one of the early leaders in the hedge fund and alternative investments industry and is the author of Hedges on Hedge Funds. He was the Founder, President, and Chief Investment Officer of LJH Global Investments, LLC, an alternative investment advisory firm. Following the sale of LJH, in 2010, he founded Montage Finance, to make asset-backed loans secured by contemporary art and is also Managing Member of Hedges-Projects, a family organization created to oversee principal investments and art activities. Hedges has been an active investor throughout his 25-year career, representing the interests of both substantial investors and entrepreneurs. In 2017, Hedges founded HEDGES COMPANY, an Expert Network to marshal resources for its clients’ investing, growth and business development needs.
Hedges is often cited as an expert commentator on alternative investments for publications including The New York Times, Barron’s, The Financial Times, The Wall Street Journal, The Economist and Women’s Wear Daily. He is a Contributor to The Huffington Post. He has also regularly appeared on ABC, CBS, CNN, CNBC, CNBC ASIA, CNBC EUROPE, FOX NEWS, and Bloomberg TV. Additionally, Hedges was, for two years, a recurring on-air talent for CNBC’s award-winning Squawk Box (the only other permanent guest host apart from GE’s Jack Welch).
During Hedges tenure with LJH Global Investments, he achieved notable accomplishments in the development of the alternative investment industry. He launched the first onshore private banking fund of funds in the United States in partnership with Bessemer Trust Company. He also launched the first registered onshore fund of funds for mass affluent investors with Phoenix Investment Partners. Hedges created the most comprehensive database of hedge fund indices which were published by Reuters worldwide. Hedges developed a reputation for identifying hedge fund and private equity talent early in their lifecycle and was a seed or first year investor at firms like Symphony Asset Management, Och Ziff Management, Canyon Value, BlackRock’s hedge fund group, Reservoir Capital, and numerous other firms that went on to build multi-billion dollar businesses. Hedges also was profiled extensively for his insights into the Madoff fraud. Hedges identified Madoff as a scam in 1997 and advised his clients to stay away. His insights resulted in a profile of Hedges on ABC’s 20/20, Barron’s and Fortune.
Hedges attended Woodberry Forest School, Rhodes College, and The American Graduate School of International Management, where he earned a Master in International Management with a focus on Finance. Hedges has also participated in various continuing education endeavors and seminars including The Spencer Stuart Directors Institute at Wharton, Davos (The World Economic Forum), and coursework in Negotiations at Harvard Law School. Hedges has passed his Series 3, 7, 24, and 67 securities exams. Hedges was an initial consultant for the formation of the CAIA (alternative investment sector certification process). Hedges has also provided expert testimony for the Securities & Exchange Commission, The Bank of Japan and has testified before the United States Congress.
James R. Hedges, IV has been an active art collector and patron for over 20 years. He has served on The Drawings Acquisition Committee at the Museum of Modern Art, as a National Council Chair for the Aspen Art Museum, A member of the National Committee of The Anderson Ranch, a Director of The Aspen Institute’s Arts Panel, as a Trustee for The Drawing Center, a Founder of The American Friends of the Tate Gallery, a Founder of The Aspen Conversations, a Trustee of The DIA Foundation, a Trustee of ArtPace, and member of the National Committee for the Whitney Museum of American Art. He is also a former Director of The National Public Radio Foundation (NPR).
Hedges has also assisted in the publishing of artist monographs including Sigmar Polke, Robert Mangold, Sol LeWitt, Ed Ruscha and numerous others. Hedges has supported artist’s retrospectives including Roni Horn at The Whitney Museum of American Art and Sol Lewitt, at the same venue. Support has also been provided to Carl Andre and Sol Lewitt exhibits at The Aspen Institute. Hedges has also made donations of numerous artworks to major institutions such as The Whitney Museum of American Art, The Museum of Modern Art, The Menil Collection, The Dia Foundation, The Tate Modern, The Hunter Museum of American Art, The Baylor School, and Girls Preparatory School.
Hedges’ activities in the art world led Art and Antiques magazine to name Mr. Hedges as one of “The Top 100 Collectors in America.”
He also served as President of The Hedges Family Charitable Foundation. In 2016, Hedges made a gift to The Archive of American Art at The Smithsonian of “The Jimmy Hedges Papers on Outsider Art,” the largest collection of materials on Outsider Artists. The Archive will serve as a permanent resource for students, curators and collectors of Outsider, Self-Taught and Folk artists.
Hedges has also made substantial contributions to his former community in Naples, Florida, where he resided for over ten years and raised his two sons. He served as the Chairman of the Boys & Girls Club of Collier County. He was a Director of the David Lawrence Foundation. He donated capital necessary to restore a historic, architecturally-important building in the center of Naples on The Tamiami Trail, which was dedicated as “The Hedges Family Visitors Center.” Hedges also donated funds for the expansion of the media center and auditorium at The Corkscrew Swamp Sanctuary and Blair Audubon Center. Hedges was also a major sponsor of The Naples Philharmonic Center for the Arts providing critical funding for numerous performances.