Marketing in the Moments, to Reach Customers Online

January 18, 2016

MOMENTS are having a moment in advertising. Or at least a micromoment. As people flit from app to app online, they have little patience for any interruption, especially a banner ad or, heaven forbid, a 30-second commercial. Moments, whether they come during a 10-second Snapchat video or Twitter’s new collection of real-time news bites — called, fittingly enough, Moments — increasingly are all companies have to market against.

America’s Richest Hedge Fund Billionaires

September 29, 2015

The average hedge fund manager may have had a tough time keeping up with the stock market in recent years, but the hedge fund industry has grown to nearly $3 trillion and it keeps producing more billionaires and catapulting them onto the list of the nation’s richest people. Thirty-two members of the 2015 version of the Forbes 400 derived their fortunes primarily from running hedge funds, representing 8% of the richest Americans.

In Chaos, Small Hedge Funds Do Better

September 9, 2015

The moment a crisis breaks out, hedge-fund investors should pray they’re in a large fund, which has the capital and market influence to survive, right? Just the opposite, it appears.